While Bluestone has attempted side-hustles like its own line of CPG products, Stone now believes that it's hard to run multiple types of businesses at once. That means doing one thing and doing it well. "In hospitality, you really have no intellectual property." Instead, he has tried to build Bluestone as a place people want to spend time in. (It shouldn't come as a shock that he is Australian.)Īccording to Stone, the best way for a business like his to thrive is to provide a good experience. "If you have a coffee shop or a cafe in Australia that has the best coffee, but if they deliver it in a way that is cold and impersonal and obnoxious, Australians will boycott it," Stone said. Part of the thesis behind Bluestone is customer service from Down Under. Its founder and CEO Nick Stone joined the Modern Retail Podcast this week and spoke about Bluestone's strategy and future ambitions. The coffee shop has over 60 locations and has seen its business grow 350% since the pandemic. The company is ten years old, but has really kicked business into gear over the last few years. That's especially true for the coffee chain Bluestone Lane. Coffee shops may have seen a dip during the pandemic, but they’re back and booming.
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